AI has only just come to the wider public's attention. In reality, it has been radically changing business practices for decades.
The more familiar form, analytical AI, is goal-oriented: classifying customers into groups or forecasting future values. It is already used across business functions and industries. AI-assisted projections have transformed how finance professionals view the future, and dynamic pricing has changed how many businesses set their prices.
Our best future
Our best future is human-AI collaboration, where AI augments human capabilities and helps people make better evidence-based decisions. That combination can lift productivity, efficiency and innovation across an organization.
It takes balance: relying on AI where it is strong, minimizing hallucinations with techniques like retrieval-augmented generation, and keeping human expertise in the loop.
We are heading into an era where AI helps us connect more meaningfully with each other and with customers, making every interaction not just a transaction, but a relationship.
Adapted from LinkedIn post on January 24, 2024.