49%
Four-year compound PBIT growth
As CEO of NTT's Communications Lifecycle Management business.
About us
Clarity, focus, and momentum.
Baroudi Consulting helps organizations streamline their focus, clarify their vision, and accelerate their operations.
Founder & Managing Partner
Joe Baroudi
Joe established Baroudi Consulting to help organizations streamline their focus, clarify their vision, and accelerate their operations. Over 25+ years he has led marketing, sales, strategy, consulting, and finally an entire business as CEO.
At Dimension Data and NTT he ran marketing for the Americas from Canada to Chile, led US sales operations and inside sales, and led strategic planning and post-merger integration for NTT. He then led consulting and strategy for NTT's Communications Lifecycle Management (CLM) business before becoming its CEO and a board director, growing PBIT at a 49% four-year compound rate and leading the business to a sale to a strategic acquirer.
His approach centers on client-focused solutions, team empowerment, and data-driven strategy.
Outside of work, Joe is a marathon runner and cyclist who loves to travel.
Track record
Results from the operating seat.
131%
Growth in net ARR
NTT CLM, before its sale to a strategic acquirer.
219%
Year-over-year sales increase
Leading strategy and solution management for the CLM platform.
$1B
Business unit transformed
Dimension Data Americas, from technology to services.
Career
Where Joe has delivered value.
- 2024 – today
- 2023 – today
Advisory
Baroudi ConsultingHelps boards, CEOs and executive teams diagnose business health and turn strategy into results.
- 2018 – 2023
CEO & Board Director
NTT Ltd. Communications Lifecycle ManagementRan the business across Africa, Australia, Asia Pacific, Europe and the US: 49% four-year compound PBIT growth and 131% net ARR growth, then a sale to a strategic acquirer and the post-merger transition at Asignet.
- 2011 – 2018
Consulting & Strategy
Dimension Data / NTT CLMLaunched new pricing models, led consulting and business intelligence, and set product strategy for the CLM cloud platform, growing sales more than 219% year over year.
- 2011
Strategy & Planning
Dimension Data AmericasLed the $2B planning process for the Americas and post-merger integration of multiple acquisitions in the US and Latin America.
- 2009 – 2011
B2B Marketing
Dimension Data AmericasLaunched account-based marketing across the Americas, from Canada down to Chile.
- 2002 – 2009
Sales Operations & Inside Sales
Dimension DataNationalized sales operations across the Americas and launched an e-procurement solution that supported $1B in sales.
- 2000 – 2002
B2B Marketing
TimeBridge TechnologiesBuilt marketing and sales operations that led to a rebrand and the company's sale to Dimension Data.
- 1999 – 2000
B2C Marketing
TeleglobeBuilt and grew Teleglobe's global reach and internet marketing services.
- Before 1999
Solution Management
AT&TBuilt AT&T's first facilities management process, consumption-based pricing, and an eCare solution for Philip Morris that CNN ranked top 3 for responsiveness.
Full history on LinkedIn.
Current roles
Building, governing, advising.
01
Managing Partner
Baroudi Consulting
Strategy, finance, go-to-market, talent, and Board & CEO advisory.
02
Co-Founder & CEO
EQALL®
The agentic AI sales platform: 12 AI sales experts behind every deal. eqall.com →
03
Trustee
Education charity
A Washington, D.C.-based charity providing scholarships.
04
Strategic Advisor
2MRW Creative Consultancy
Business development advisor, and co-founder of a stealth AI digital twin platform.
05
Investor & Advisory Board
Open Forge AI
Guidance on growth, product innovation, and market positioning for a business analytics platform.
06
Advisor
Eternity
A digital legacy and AI avatar platform.
What we stand for
Mission, vision & values.
Mission
To empower businesses with evidence-based insights and strategic guidance that drives growth and innovation.
Vision
To become the leading consulting partner known for transforming businesses into market leaders through excellence in strategy and execution.
Integrity
We hold ourselves to the highest ethical standards in every dealing.
Excellence
We pursue superior performance and quality in everything we deliver.
Innovation
We bring creativity and fresh thinking to complex challenges.
Collaboration
We build trust-based, lasting relationships with the teams we serve.
FAQ
About the firm.
Who leads Baroudi Consulting?
The firm was founded by Joe Baroudi, Founder & Managing Partner. Joe spent 25+ years across marketing, sales, strategy, consulting, and the CEO seat: head of marketing for Dimension Data Americas, leader of US sales operations and inside sales, leader of strategic planning and post-merger integration for NTT, and CEO and board director of NTT's Communications Lifecycle Management (CLM) business, which he led to a sale to a strategic acquirer. He is also co-founder and CEO of EQALL.
How is Baroudi Consulting related to EQALL?
Joe Baroudi is also the founder of EQALL, an AI-enabled enterprise sales professionalization platform. EQALL is a separate company; learn more at eqall.com.
What is Joe's background?
Joe spent 19 years at Dimension Data and NTT, rising from director of marketing and sales support to vice president of marketing for the Americas, vice president of consulting and business intelligence, vice president of strategy, and CEO of the Communications Lifecycle Management business. He has worked across SaaS, IT services, data analytics, and AI.
What is Joe's approach?
Client-focused solutions, team empowerment, and data-driven strategy, grounded in the realities of running a business.
Let's talk
Ready to turn insight
into action?
Tell us where you want the business to go. We'll start with an honest look at where it stands today.